How To Change Your Corporate Culture So Your Profits Increase

Do you think you need to change your corporate culture?  If nothing is wrong, you may not think you need to change.  But just because nothing seems wrong, it doesn’t mean a change is not necessary.

Some time ago I worked with a company of about 300 employees who were spread across a number of different sites.

The Company had grown from a family owned and run small business and had built up a reputation for quality and innovation.  Sadly, to a certain extent, they were still relying on their good name and the culture had slipped in to one where people were just jogging along.  There was no innovation and productivity was getting lower.   Nothing was particularly wrong, but there was a general air of boredom and a lack of enthusiasm.

Additionally, there were petty squabbles among staff and people were quick to raise a grievance.  The rate of sickness absence increased for minor ailments.

Taking Action

The Board of Directors decided to combine the work done at the various sites.  Consequently they would move everybody to one site.  This was intended to decrease the overheads.  Additionally, productivity might be increased by bringing everyone under one roof.  Such was the thinking.

I was brought in to facilitate the site moves. I soon realised that these moves, in themselves, would not solve the productivity problem.  In fact, initially, things were likely to get worse.  Rebuilding teams from people who had worked in separate physical sites was a challenge.  Particularly as each site had its own, slightly different, culture.

Deciding to change your corporate culture

If you think you might need to change your corporate culture, then where do you start?

For us, the first step was for the Board to recognise that a change was needed. They could see that the different site managers had each had a different approach.  This had led to a stricter, slightly stifled regime at one site, whilst a couple of others had become lax and mistakes were creeping in.   The first need was to establish what the desired culture should look like.  Then we had to build a roadmap of how to achieve that, with milestones along the way.

Collaborating with employees

If you want to change your corporate culture, it is really important to talk to the employees.

We wanted to know what worked and what did not (and why).   The organisation was unionised and we worked with the Trade Unions.  But additionally, at each site, we set up a working group of volunteers to plan the site moves.  We sent out a survey, to be completed anonymously.  This was to gauge what worked and what did not.  We also used the Trade Unions to speak to their members and line managers to speak to their teams.

One critical factor was to communicate the plans and proposals.  We also provided some training on managing change.  Where individuals had specific concerns and issues, we held individual consultation meetings.  Along with practical issues about the move, we also communicated our desire to build a new, collaborative, culture.  We asked employees to work with us to outline our future direction.  Their suggestions contributed largely to our plans.

Accepting casualties

We found that not every employee shared our vision of collaboration and engagement.  Some decided that they did not want to move sites; some decided that they did not like the new “feel” to the Company.  We provided training and support, where applicable, to help people to adjust, but we also accepted that some would never settle and agreed to an amicable parting.

There were also a number of people who were content to continue jogging along at their steady pace.  They were doing a good job, but not an excellent one.  They were not disengaged from the Company, but were not actively engaged either.  We approached this by giving every opportunity for them to voice their opinions, give their ideas, get involved.

For many, we accepted that “a good job” was good enough and that these were the backbone of the company. We trained our line managers in spotting signs of disengagement.  We gave them the tools to engage with their teams.

For the minority of high-achievers, who were full of innovation and enthusiasm, we had given a chance to shine.   We subsequently found that the number of these high-achievers increased.

Walking the walk

The first step in this change had been to engage with the top team.  This continued to be an important step and is an ongoing need.  The team at the very top of a company needs to be the example they want to set.  The adage “be the change you want to see” is critical in business.

Whether or not it is a conscious decision, employees will always take their lead from managers. If your employees see you working long hours, they will do so too.  They will assume that is what you want from them.

If you fail to take a break, or if you send emails late at night, then that is also what your employees will do.  If you go into work even when you are obviously sick, then your employees will drag themselves in as well – and pass their germs to all and sundry.

Getting it right leads to other benefits

When we are shopping, we want to buy from responsible producers and suppliers. We want to feel comfortable with their ethos and approach.  In the same way,  employees want to work for companies which have a culture which they can fit into.  If you have a good reputation as an employer, then you will find that recruitment is easier for you.  You will be able to retain good employees.  You will have a lower rate of sickness absence.  It is likely that you will have fewer performance issues.  This will also have a positive effect on your marketing and will appeal to customers.

So you might want to change your corporate culture, even if you don’t think it is bad.

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Collaboration, Collaboration, Collaboration – Implementing A Positive Employment Culture

In recent articles we have looked at how to implement a positive employment culture in business.  This will help to increase employee loyalty, business growth and profitability.

But who is responsible for introducing employee engagement into an organisation?  And how can trust and engagement be maintained?

Can a strategic HR partner – such as JMA HR – implement employee engagement for you?  The answer to this is that –  whilst we can support, advice and facilitate –  we cannot make it happen.  The change in the organisation’s culture has to come from within –  from the top –  and everyone in the company has a part to play.

Living the dream

It is a bit of a cliché that you need to model the change you want to happen.  You would probably like to have a workforce which is actively engaged in improving your business.  You want them to work towards achieving your business vision and to be an advocate for your organisation.  Your attitudes, behaviours and approach  will all filter down throughout the organisation.  If you are invariably polite, helpful, and friendly to people, then you are a positive role model for your employees.  If you lock yourself in your office and discourage others from interrupting you, then you cannot blame your staff if they do not make an effort to engage with your customers.

In previous articles we have looked at positive ways of interacting with your employees.  If you show trust in people, recognise their efforts, listen to their ideas and concerns and share your vision with them, you are a model for the behaviours and attitudes you want them to demonstrate.

Implementing a positive employment culture

The individuals who have people management responsibilities (including you if you manage others) are key to the successful introduction of a positive employment culture.  Like the senior team, they are role models for the workforce.  But their role is more critical.  They will hear employee views, concerns, ideas – and ensure implementation, or answers.  They are the people in the ideal position to recognise – and highlight – small successes.  You need to provide training and development for line managers, so that they know and understand their role in achieving a high level of engagement.

Other stakeholders

There may be others within your business who have an impact on the levels of employee engagement.

If you recognise Trade Unions and have Union representatives within the organisation, then you need to partner with them. Again, they may need some training or development.  At the very least, you need to consult and collaborate with them on the best ways to achieve success.   Even if you do not recognise Trade Unions, you may have employees who are members of a Union.  Those employees will want advice and support from their Union and if you are aware of such a link, then you may want to inform the relevant Union of your intentions and the (positive) impact you are intending.  In my experience, relationships with Trade Unions work much better where the Union is considered as a partner with the business.  Everyone is (or should be) aiming for the same goal – fulfilled, engaged and happy employees.

The most important player

The lynch pin to all of this effort is, of course, the employee him/herself.  You can implement as many positive practices as possible but if the employee does not engage with you, then you cannot force that to happen.

In my experience (and reinforced by recent research), there are relatively few actively disengaged employees.  These are the ones who are seeking other employment and who are taking every opportunity to give negative views of your business.

It is far more likely that your workforce is largely made up of people who come to work every day, do an “OK” job and are not really terribly interested.  They may take another job elsewhere if the opportunity arises, but they are not actively seeking a change and may stay with you, jogging along, for years.   Think how much your business could grow and thrive if you could catch and maintain the interest of even some of these people.

Where do we start?

The key to a positive employment culture is to actually start engaging with your employees.  It sounds obvious and simple but it is, surprisingly often, the missing ingredient.   You can start by telling your employees what you are trying to achieve and why – and emphasise the benefits for them.  If you collaborate with them on ways and means to achieve their engagement, then it will start to happen.

If you think this article is useful and you would like to know more,  please join our mailing list, or contact us for further guidance.